What is New Product Introduction (NPI)?

New product introduction describes the entire process involved in launching new products from initial prototype to preparing to volume production. New products can be completely new designs or revisions of older products to cater to new markets.

An effective NPI plan requires efficient communication between project managers, engineers and contract manufacturers on all levels and the benefits include faster time to market, lower costs, fewer defects and production obstacles and greater efficiency.

Launch products fit for market with speed and efficiency with HQ Electronics’ NPI expertise

Stages of New Product Introduction

1
Idea and Concept
Define the product and confirm the required features and specifications, research markets, identify responsibilities, milestones and set deadlines.
2
Product Design and Development
Model the design, gather resources and perform engineering verification test, design for manufacturability evaluation.
3
Prototyping and Testing
Create proof of design and optimize according to specification and manufacturability. Test prototypes and create materials forecast.
4
Pre-production Test
Prepare materials including tools, fixtures, testing equipment and software etc. and prepare mass production environment and processes.
5
Mass Manufacture and Release
Volume manufacture of final product, quality control and market release.
6
Post-Launch Evaluation
Mark areas of improvement and monitor feedback for future NPI processes.

NPI Assistance from HQ Electronics

A successful NPI run requires the involvement of various parties well-versed with NPI processes. HQ Electronics extensive NPI expertise and both prototype and mass production capabilities provide an ideal environment for scaling up, giving you the competitive edge in a competitive market.

Prototype to Mass Production under one roof

Perfect prototypes with turnkey PCBA from HQ Electronics in mass manufacturing settings before moving onto larger quantities.

Manufacturing Engineering Support

Get Design for Manufacture, Assembly, Cost and Test from the NPI experts from day one.

High Quality, High Yield

Defeat defects with quality management and test equipment fit for mass production including AOI, x-ray and functional testing for 100% pass rate.

Your NPI Team

Collaborate with project managers, shop floor engineers, quality management, procurement managers, and your personal contact to realize your product.

Discover how HQ Electronics can transform your
product development and accelerate time-to-market

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